Gambling firm 32Red fined £2m for handing VIP status to problem gambler

Online gambling firm 32Red has been handed a £2m fine for failing to protect a problem gambler and granting the customer VIP status.

The Gambling Commission identified 22 incidents where the vulnerable customer’s behaviour should have raised red flags, including one where they told 32Red staff that they had spent too much money on gambling.


The company allowed the customer to deposit £758,000 between 2014 and 2017 with no social responsibility or money laundering checks.

The account was only reviewed when the customer won a seven-figure sum and then instantly replayed their winnings – a warning sign for problem gambling.

“Protecting consumers from gambling-related harm is a priority for us and where we see operators failing in their responsibility to keep their customers safe we will take tough action.”

Swedish-owned Kindred, which owns 32Red and is based in Malta, accepted the penalty and said it had implemented a behaviour-monitoring system.

A spokesperson said: “Kindred is working hard across all teams and brands to consolidate and improve business processes, making use of best practices from all areas of the business.

“As a company putting sustainability at the very core of its business strategy, Kindred remains committed to ensuring customers can enjoy gambling in a safe and secure environment.”

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